About Us



CRITICAL Couture was conceived by a physician with a lifelong interest in fashion and design for the benefit of female health care practitioners.

From the beginning of medical school, the co-founder was disappointed with the poor design and construction of women’s white doctor coats. After years of unsuccessful searching for a high quality, well-designed, and fitted coat, she designed her own. With assistance from her family, CRITICAL Couture was created.

The mission of CRITICAL Couture is to provide well-designed, well-constructed stylish women’s white coats that reflect the dedication, quality, and professionalism of health care providers.